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Marketers of Successful Twenty-First-Century Brands Must Excel at ________ the Design

Question 3

Multiple Choice

Marketers of successful twenty-first-century brands must excel at ________ the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value.


A) strategic brand management
B) competitive differential advantage
C) brand awareness
D) promotional planning
E) brand personification

Correct Answer:

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