General Mills markets several different brands with different names such as Bisquick, Old El Paso, Wheaties, and Yoplait. This is a(n) ________ strategy.
A) blanket family names
B) separate family names
C) licensed product name
D) corporate name combined with individual product names
E) individual names

Question

Quizplus · Accepted Answer

General Mills uses individual names for each brand, which allows for distinct positioning and marketing strategies for each product.

General Mills Markets Several Different Brands with Different Names Such