________ brands are positioned with respect to competitors' brands so that more important (and more profitable) flagship brands can retain their desired positioning.
A) Blitzkrieg
B) Attacker
C) Flanker
D) Defender
E) Individual

Question

Quizplus · Accepted Answer

Flanker brands are positioned to support a company's flagship or main brands by targeting a specific segment of the market and creating differentiation from competitors. This helps the flagship brands maintain their desired positioning and profitability. The other options - Blitzkrieg (a military tactic), Attacker, Defender, and Individual - do not relate to brand positioning strategies.

________ Brands Are Positioned with Respect to Competitors' Brands So