The role of ________ in the brand portfolio often may be to attract customers to the brand franchise. Trading up will often occur with this type of brand.
A) the cash cow
B) flanker brand
C) high-end prestige brand
D) low-end entry-level brand
E) fighting brand

Question

Quizplus · Accepted Answer

Low-end entry-level brands are designed to attract customers to the brand franchise, with the hope that as customers become more familiar with the brand, they will trade up to more premium offerings within the brand portfolio.

The Role of ________ in the Brand Portfolio Often May