According to Ries and Trout, Cadbury suffered from the ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes, powdered milk, soups, beverages, as well as chocolates and candies.
A) "branding fallout" concept
B) "greed is good" trap
C) "line-extension" trap
D) "image syndrome"
E) "pyramid principle"

Question

Quizplus · Accepted Answer

Ries and Trout refer to this as the "line-extension" trap, where a company dilutes its brand by adding too many variations or extensions to its product line. Cadbury's mistake was putting their brand name on products that were too far removed from their core competency of making chocolates and candies.

According to Ries and Trout, Cadbury Suffered from the ________