According to Scott Bedbury's book, A New Brand World, which of the following important principles for twenty-first century branding is true even down to the washroom?
A) You have to know it before you can grow it.
B) All brands need good parents.
C) Everything matters.
D) Great brands establish enduring customer relationships.
E) Relying on brand awareness has become marketing fool's gold.

Question

Quizplus · Accepted Answer

According to Scott Bedbury, the important principle for twenty-first century branding that is true even down to the washroom is that "everything matters." This means that every aspect of the brand experience, even the smallest details like the washroom, can impact the overall perception of the brand.

According to Scott Bedbury's Book, a New Brand World, Which