If a brand element has the characteristic of being memorable, it is said to mean that the brand is credible and suggestive of its corresponding category.

Question

Quizplus · Accepted Answer

Being memorable means the brand element is easily recalled or recognized by consumers, which does not directly imply credibility or suggestiveness of its corresponding category. Credibility and suggestiveness are separate characteristics of brand elements.

If a Brand Element Has the Characteristic of Being Memorable