"Participatory marketing" may be a more appropriate concept than permission marketing.

Question

Quizplus · Accepted Answer

Participatory marketing involves actively engaging consumers and allowing them to participate in the marketing process, creating a two-way conversation between the brand and the consumer. This aligns with the growing trend of consumer empowerment and can result in more authentic and effective marketing. Permission marketing, on the other hand, focuses on obtaining permission from the consumer before sending them marketing messages. While still important, this approach does not necessarily encourage active participation from the consumer.

"Participatory Marketing" May Be a More Appropriate Concept Than Permission