Brand value calculation is the first step in Interbrand's brand valuation process and assesses purchase price, volume, and frequency.

Question

Quizplus · Accepted Answer

Interbrand's brand valuation process begins with an analysis of the financial performance of the branded products or services, followed by an assessment of the role the brand plays in purchase decisions, and finally an evaluation of the brand's competitive strength. Brand value calculation is not the first step but rather a part of the overall valuation process that incorporates these elements.

Brand Value Calculation Is the First Step in Interbrand's Brand