When Honda expanded its brand into such areas as automobiles, motorcycles, snowblowers, lawnmowers, marine engines, and snowmobiles, it was pursuing a strategy called category extension of its brand.

Question

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Category extension is a strategy where a company uses its well-established brand name to venture into new product categories. In this case, Honda extended its brand into multiple categories such as automobiles, motorcycles, snowblowers, lawnmowers, marine engines, and snowmobiles.

When Honda Expanded Its Brand into Such Areas as Automobiles