Which of the following would be the best example of negatively correlated attributes or benefits?
A) image versus sales
B) low quality versus high quality
C) supply versus demand
D) powerful versus safe
E) nutritious versus unhealthy

Question

Quizplus · Accepted Answer

Powerful and safe are negatively correlated attributes because consumers might view a product that is very powerful as potentially unsafe or dangerous. Conversely, a product that is marketed as safe might be viewed as less powerful. The other options do not necessarily have a negative correlation between attributes or benefits.

Which of the Following Would Be the Best Example of Negatively