There are three main ways that a brand's category membership can be conveyed. Which of those ways is applicable in the following situation: Tums claims to have the most acid-reducing components of any antacid?
A) announcing category benefits
B) comparing to exemplars
C) focusing on reliability
D) relying on the product descriptor
E) persuasion based on believability

Question

Quizplus · Accepted Answer

Tums is announcing a benefit of their product within its category of antacids, namely having the most acid-reducing components. This conveys its category membership by showcasing its specific benefits compared to other products within the same category.

There Are Three Main Ways That a Brand's Category Membership