To achieve a point-of-parity (POP) on a particular attribute or benefit, a sufficient number of consumers must believe that the brand is "________" on that dimension.
A) service-based
B) marginal
C) most excellent
D) good enough
E) neutral

Question

Quizplus · Accepted Answer

To achieve a point-of-parity (POP), the brand needs to be perceived as “good enough” on the particular attribute or benefit. This means that the brand is not necessarily the best or the most excellent, but rather meets the minimum expectations of consumers in that category. Choosing option D that says 'good enough' makes sense in this context, all other options such as 'most excellent', 'marginal' or 'service-based' are extreme and do not fit the context of POP. Option E, neutral, could be a possible answer, but it is not as accurate as option D, which implies some level of quality or adequacy.

To Achieve a Point-Of-Parity (POP) on a Particular Attribute or Benefit