________ may be based on virtually any type of attribute or benefit. For example, FedEx uses "guaranteed overnight delivery" and Nike uses "performance."
A) Points-of-defensibility
B) Points-of-parity
C) Points-of-conflict
D) Points-of-difference
E) Points-of-service

Question

Quizplus · Accepted Answer

The concept being described is points-of-difference (POD), which refers to the unique and valuable benefits that set a brand apart from its competitors. The examples given, such as guaranteed overnight delivery and performance, are specific attributes or benefits that differentiate the brands from others in their respective industries. Points-of-defensibility refers to a brand's ability to withstand attacks from competitors, points-of-parity refer to attributes or benefits that are shared by competing brands, points-of-conflict are areas of disagreement or tension between a brand and its customers, and points-of-service refer to touchpoints in the customer experience where the brand delivers service to the customer.

________ May Be Based on Virtually Any Type of Attribute