The result of positioning is the successful creation of ________, a cogent reason why the target market should buy the product.
A) strategic window of opportunity
B) everyday low-pricing
C) an award winning promotional campaign
D) a customer-focused value proposition
E) a demand channel

Question

Quizplus · Accepted Answer

Positioning is the process of creating a distinct image and value in the consumer's mind. The ultimate result of successful positioning is the creation of a customer-focused value proposition that clearly articulates the benefits the product offers to the target market, giving them a cogent reason to buy. Options A, B, C, and E are not the direct result of positioning.

The Result of Positioning Is the Successful Creation of ________