When BMW first made a strong competitive push into the U.S. market in the early 1980s, it positioned the brand as being the only automobile that offered
A) value for the dollar spent.
B) ego enhancement.
C) both luxury and performance.
D) a sexy status symbol.
E) a reputation in addition to outstanding performance.

Question

Quizplus · Accepted Answer

BMW positioned itself as offering both luxury and performance, distinguishing itself from competitors in the U.S. market. While the other options may also be benefits of purchasing a BMW, the brand's initial positioning emphasized this combination of luxury and performance.

When BMW First Made a Strong Competitive Push into the U.S