As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?
A) to rationalize competitive points-of-difference
B) to negate competitive points-of-difference
C) to emphasize competitive points-of-difference
D) to globalize competitive points-of-difference
E) to point out competitive points-of-difference

Question

Quizplus · Accepted Answer

The purpose of competitive points-of-parity is to negate the advantages of competitors' points-of-difference. This helps the organization to position itself as an acceptable option to consumers by at least matching the competitors' key offerings.

As a Marketing Manager, Which of the Following Would Be