Positioning is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market.

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Positioning is a marketing concept that involves developing a unique image and perception of a product or brand in the mind of consumers. It aims to differentiate a company's offerings from its competitors and create a lasting impression among its target audience. The goal of positioning is to establish a distinct and relevant position for a product or brand that resonates with the needs and preferences of the market segment it serves.

Positioning Is the Act of Designing the Company's Offering and Image