To avoid the commodity trap, marketers must start with the belief that you can closely match your competitors' offerings.

Question

Quizplus · Accepted Answer

To avoid the commodity trap, marketers must not start with the belief that they can closely match their competitors' offerings. This is because if their product or service is too similar to competitors, it becomes indistinguishable and loses its unique value proposition, leading to competing solely on price and falling into the commodity trap. Instead, marketers must strive to offer something unique and different from their competitors that meets the needs and desires of their target market.

To Avoid the Commodity Trap, Marketers Must Start with the Belief