An example of a feature improvement product modification strategy would be one where Campbell's soup is promoted as being a snack.

Name: An example of a feature improvement product modification strategy would be one where Campbell's soup is promoted as being a snack.
Brand: Quizplus
Rating: 5.0 (45 reviews)

Question

Quizplus · Accepted Answer

Promoting Campbell's soup as a snack is an example of a market modification strategy, where the company tries to find new uses or markets for an existing product, rather than changing the product's features.

An Example of a Feature Improvement Product Modification Strategy Would