One strategy for sustaining rapid growth during the growth stage of the product life cycle is for the firm to add flanker products.

Question

Quizplus · Accepted Answer

Flanker products are additional products introduced by a firm in the same product category as the existing product to capture more market share and sustain rapid growth during the growth stage of the product life cycle. Thus, adding flanker products is a well-known strategy to sustain growth during this stage.

One Strategy for Sustaining Rapid Growth During the Growth Stage