A good pricing strategy to use in the introduction stage of the product life cycle is to charge cost-plus.

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Quizplus · Accepted Answer

Cost-plus pricing is a pricing strategy that sets the price of a product or service based on the cost of producing it plus a markup for profit. This strategy is often used in the introduction stage of the product life cycle when the company is trying to establish a market for the product and gain market share.

A Good Pricing Strategy to Use in the Introduction Stage