A manufacturer of hiking boots looks at data that indicates that their sub-segment of the market called "serious hiker" is declining and is predicted to decline into the future. The firm decides to enter the "low-price" segment with its new items. This is an example of a firm using a ________ to reach a new market.
A) two-way stretch
B) line fill
C) down-market stretch
D) up-market stretch
E) market stretch

Question

Quizplus · Accepted Answer

The firm is using a down-market stretch by entering a lower-priced segment to reach a new market.

A Manufacturer of Hiking Boots Looks at Data That Indicates