In selling your product to an end-user, you say, "this product is guaranteed for life." However, this guarantee is not in writing because your firm does not wish to go on record making such a claim. A few months later, this same consumer, returns to your shop, says that the product has failed, and wishes a replacement. You claim that because the statement "this product is guaranteed for life" is not in writing that you do not owe the consumer a new product. Senior management interferes and states, "Warranties whether expressed or implied are ________."
A) not the same as a guarantee.
B) part of the advertising concept.
C) legally enforceable.
D) not legally enforceable.
E) at the discretion of the marketer.

Question

Quizplus · Accepted Answer

Senior management is correct in stating that warranties, whether expressed or implied, are legally enforceable. This means that even if the guarantee was not in writing, the consumer may still have a legal right to a replacement or refund under an implied warranty. It is important for companies to be aware of their warranty obligations and ensure that they comply with relevant consumer protection laws.

In Selling Your Product to an End-User, You Say, "This