Products are often combined with other products (from other companies or from other divisions) and this is called
A) cooperative advertising.
B) "in-house" branding.
C) co-branding.
D) two-part branding.
E) co-marketing.

Question

Quizplus · Accepted Answer

Co-branding refers to the practice of combining two or more brands into a single product or service. This can involve partnerships between companies, as well as collaborations between different divisions within the same company. Co-branding allows companies to leverage each other's strengths and reach new audiences, while also providing consumers with a unique and differentiated offering.

Products Are Often Combined with Other Products (From Other Companies