Betty Crocker cake mixes using Hershey syrup in its cake mixes and "Lunchables" lunch combinations with Taco Bell tacos are examples of what special type of branding?
A) same company co-branding
B) self-branding
C) mixed branding
D) retail co-branding
E) ingredient co-branding

Question

Quizplus · Accepted Answer

The given examples, Betty Crocker cake mixes using Hershey syrup and "Lunchables" lunch combinations with Taco Bell tacos, both involve using a specific ingredient from another well-known brand. This falls under the category of ingredient co-branding.

Betty Crocker Cake Mixes Using Hershey Syrup in Its Cake