To achieve the marketing objectives for the brand and satisfy the desires of consumers, the ________ and functional components of packaging must be chosen correctly.
A) colours
B) characters
C) aesthetics
D) logo
E) brand name

Question

Quizplus · Accepted Answer

Aesthetics and functional components are crucial in packaging to meet marketing objectives and consumer desires. Aesthetics involve the visual appeal, which can influence consumer perception and choice, while functional components ensure the product's protection, convenience, and usability.

To Achieve the Marketing Objectives for the Brand and Satisfy