Many sellers offer either general or specific guarantees. Guarantees reduce the buyer's ________ risk.
A) stated
B) implied
C) real
D) actual
E) perceived

Question

Quizplus · Accepted Answer

Guarantees reduce the buyer's perceived risk, which is the level of uncertainty or doubt a buyer has about the performance, quality, or other aspects of the product or service they are considering. While guarantees can provide some degree of actual or real protection, their primary purpose is to enhance the buyer's confidence and persuade them to make a purchase by addressing their concerns and objections. Stated and implied guarantees may also be relevant, but they are subsets of the broader concept of perceived risk. Actual and real guarantees may imply a legal or contractual obligation to deliver on the promise, but their effectiveness still depends on how they are perceived by the buyer.

Many Sellers Offer Either General or Specific Guarantees