Sales of luxury goods such as perfumes, colognes, and after shaves depend heavily upon their initial response by the consumer. Packages can act as five-second commercials for the product. Which of the three levels of packaging is this "five-second commercials"?
A) consumer
B) secondary
C) retailer
D) primary
E) shipping

Question

Quizplus · Accepted Answer

The primary level of packaging refers to the packaging that directly contains the product, such as the bottle that holds the perfume or cologne. It is the level of packaging that is most visible and accessible to the consumer, and therefore acts as the "five-second commercial" for the product.

Sales of Luxury Goods Such as Perfumes, Colognes, and After