Purchasers of theatre tickets receive a 20 percent discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?
A) captive-pricing
B) two-part pricing
C) mixed bundling
D) pure bundling
E) cross-promotion

Question

Quizplus · Accepted Answer

This is an example of mixed bundling, where the theatre is offering a discount for purchasing a bundle of products (the full season of tickets) rather than individual performances.

Purchasers of Theatre Tickets Receive a 20 Percent Discount If