Far fewer Americans turn out for primaries than for general elections, and those who do vote in primaries tend to be more ideologically driven than the more middle-of-the-road fall electorate. Discuss what primary candidates must do to sway the primary vote in their favor, and how they change when they campaign in a general election.
Explain how candidates running in the primaries must take a more extreme position-farther left for Democrats, farther right for Republicans.
Discuss how, once they have captured the nomination, the candidates move back closer to the middle for the fall election.
Describe how the end of primary season generally enables both nominees to reintroduce themselves-while, at the same time, each nominee tries to define the other in a negative way (a job that is much easier with relatively unknown candidates).
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