________ occurs when a single firm uses two or more marketing channels to reach one or more customer segments.

Question

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Multichannel marketing occurs when a single firm uses two or more marketing channels to reach one or more customer segments. This approach allows firms to reach customers through various channels such as brick-and-mortar stores, online stores, social media, direct mail, etc. This approach offers customers more convenience and choice, and also provides firms with more opportunities to connect with customers and increase sales.

________ Occurs When a Single Firm Uses Two or More