________ can be defined as the ability to alter channel members' behaviour so that they take actions they would not have taken otherwise.

Question

Quizplus · Accepted Answer

The ability to alter channel members' behaviour is referred to as channel power. This power can be derived from various sources, such as a manufacturer's brand reputation, exclusive distribution agreements, or financial incentives. The exercise of channel power allows firms to influence channel members and motivate them to take actions that are aligned with the firm's objectives.

________ Can Be Defined as the Ability to Alter Channel