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By Adding More Channels, Companies Can Gain Three Important Benefits

Question 60

Multiple Choice

By adding more channels, companies can gain three important benefits. First, they can increase their market coverage, second, they can lower channel costs by moving to a lower cost channel, and third they can provide


A) effective dollar costs/sale.
B) more customized selling.
C) increased volume of sales.
D) increased volume of potential customers.
E) increased exposure.

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