As a marketing manager, for a national company that uses brokers as your field sales agents, you suggest to your senior management the creation of an "advisory team" composed of retailers, food brokers, sales managers, and inside marketing and management personnel. Your objective is to win support of the leaders of another organization by including them in planning discussions. You are advocating what type of conflict management resolution?

Question

Quizplus · Accepted Answer

Co-optation involves involving the opposing party in the decision-making process, which is exactly what is being suggested here by including leaders from the other organization in planning discussions. This strategy can help win support and reduce conflict.

As a Marketing Manager, for a National Company That Uses