In deciding to take your product to market, one of the first considerations has to be your channel or channels of distribution. If you decide to sell your product a) in exclusive franchisee operations and b) to mass distributors/retailers concurrently, to the same target market, this may lead to a ________.

Question

Quizplus · Accepted Answer

Selling the product through different channels simultaneously can lead to a multichannel conflict. This is because exclusive franchisees may feel that mass distributors/retailers are taking away their business, and vice versa. It can also create pricing and brand image inconsistencies. Therefore, it is important to carefully consider the channels of distribution and have a clear communication plan to avoid any conflicts.

In Deciding to Take Your Product to Market, One of the First