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For Established Firms, a Strategy for Selling Both Through Established

Question 70

Multiple Choice

For established firms, a strategy for selling both through established intermediaries and the Internet includes which of the following?


A) Increase prices for Internet purchases.
B) Offer different promotional allowances over the Internet.
C) Do not do anything different.
D) Offer different brands over the Internet.
E) Focus on 1-800 sales.

Correct Answer:

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