A horizontal marketing system brings two related firms together to marshal the resources or programs necessary to provide an emerging marketing opportunity.

Name: A horizontal marketing system brings two related firms together to marshal the resources or programs necessary to provide an emerging marketing opportunity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A horizontal marketing system involves two or more unrelated companies that join forces to exploit a marketing opportunity, not necessarily related firms.

A Horizontal Marketing System Brings Two Related Firms Together to Marshal