As the channel manager at a consumer products firm, you develop a channel incentive program in which channel members receive an extra 2 percent discount on all purchases when the channel members agree to pass half of this discount along to their customers in terms of a price decline. This is an example of what type of channel power.

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The Answer of As the channel manager at a consumer products firm, you develop a channel incentive program in which channel members receive an extra 2 percent discount on all purchases when the channel members agree to pass half of this discount along to their customers in terms of a price decline. This is an example of what type of channel power.

As the Channel Manager at a Consumer Products Firm, You