When surfing a particular manufacturer's Web site you are able to find out costs, colours, styles, sizes, and availability. When deciding to purchase the product, the Web site directs you to the manufacturer's retail store location closest to your home. In fact, there is no option for you to order your selection online the site continues to direct you to the nearest retail store location. You can only order the product once you have visited the retailer's Web site. This is an example of one type of strategy for a manufacturer using both the Web and in continuing to support its channel partners. What are the other two strategies available to manufacturers, who want to use the power of the Internet but at the same time, continue to support its channels?
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