Retailers must make marketing decisions in the areas of product assortment and procurement, services and store atmosphere, price, communications, locations and

Question

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Retailers must make marketing decisions in the areas of product assortment and procurement, services and store atmosphere, price, communications, locations and, most importantly, target market. All other options listed are important considerations as well, but target market is the most essential as decisions in the other areas should be made based on the preferences and needs of the target market.

Retailers Must Make Marketing Decisions in the Areas of Product