In the pursuit of higher sales volume, retailers are studying their store environments for ways to improve the shopper's experience. According to Paco Underhill, one of his suggestions for fine-tuning retail space is to

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Honoring the "transition zone" and allowing the shopper time to "sort out" the stimuli can improve the shopper's experience and lead to higher sales volume. This means giving shoppers a clear and uncluttered entryway to the store, as well as an open space between the entrance and key displays or departments, where customers can adjust to the new environment and pause to get their bearings before moving deeper into the store. This can reduce the overwhelming feeling some shoppers experience and create a more relaxed and pleasurable shopping experience.

In the Pursuit of Higher Sales Volume, Retailers Are Studying