As a sales representative for a major food manufacturer your largest customer has asked you to provide him with a product that meets the following definition: it must not contain any brand name, be plainly packaged, use less expensive ingredients, can use lower-quality raw products in its makeup, and does not allocate any funds for advertising and promotion. What type of product is your buyer describing that he wants from you?

Question

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The buyer is describing a generic product, which is characterized by no brand name, plain packaging, use of less expensive ingredients, potential use of lower-quality raw products, and no funds allocated for advertising and promotion.

As a Sales Representative for a Major Food Manufacturer Your