Marketers must be concerned with transportation decisions. Transportation choices will affect product ________, on-time delivery performance, and the conditions of the goods when they arrive, all of which affects customer satisfaction.

Question

Quizplus · Accepted Answer

Transportation choices directly impact the cost of getting products to market, which in turn affects the pricing of those products. Lower transportation costs can lead to lower product prices, enhancing customer satisfaction through more affordable options.

Marketers Must Be Concerned with Transportation Decisions