Paco Underhill, managing director of the retail consultant Envirosell Inc., suggests that retailers, to increase sales volume, and make their shoppers hunt for the merchandise. His logic is this: while "hunting" the shopper will be exposed to more and more products, thus the likelihood increases that the shopper will purchase "impulse" items, thus increasing their overall purchase total.

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The Answer of Paco Underhill, managing director of the retail consultant Envirosell Inc., suggests that retailers, to increase sales volume, and make their shoppers hunt for the merchandise. His logic is this: while "hunting" the shopper will be exposed to more and more products, thus the likelihood increases that the shopper will purchase "impulse" items, thus increasing their overall purchase total.

Paco Underhill, Managing Director of the Retail Consultant Envirosell Inc