When retailers do study the economics of product assortment, they find that two-thirds of their products contribute both sales and profits to the bottom line.

Question

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Retailers often find that a small percentage of their products contribute the majority of sales and profits, following the Pareto principle or 80/20 rule, where roughly 20% of products may account for 80% of profits.

When Retailers Do Study the Economics of Product Assortment, They