Marketing communications can contribute to brand equity by establishing the brand in memory and ________ a brand image.
A) create demand
B) communicate
C) creating
D) create interest
E) introducing
Correct Answer:
Verified
Q8: According to the macromodel of communication, the
Q9: One implication of the concept of brand
Q10: In the process of buying a new
Q11: Marketing communications are the means by which
Q12: Every _ delivers an impression that can
Q14: In communicating, selective attention, selective distortion, and
Q15: The starting point in planning marketing communications
Q16: _ refer to the marketing communications element
Q17: Your marketing communications mix includes mail, telephone,
Q18: Your responsibility is to spend the company's
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