In the process of buying a new car, a consumer might talk to others; research the car on the Internet, visit showrooms, and buy magazines dedicated to the automobile industry. Where would you start in developing your marketing communication planning?

Question

Quizplus · Accepted Answer

Conducting an audit of all potential interactions that the target market has with the company and its products and services would be the best choice to start developing a marketing communication plan. This will give a clear understanding of the target market's preferences, behaviors, and the channels they prefer to use while researching or purchasing a new car, which will help in making informed decisions about selecting appropriate marketing communication tools, creating a message and creative strategy, and appointing an ad agency.

In the Process of Buying a New Car, a Consumer