Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?

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Personal selling involves face-to-face interaction with prospective purchasers with the aim of making presentations, answering questions, and procuring orders. Public relations involves creating favorable relationships with the public and media, while word-of-mouth marketing involves encouraging customers to spread positive information about a product or service. Sales promotion involves short-term incentives to encourage immediate buying behavior, and advertising involves non-personal communication of information about a product or service through various media channels.

Which of the Following Elements of the Marketing Communications Mix