Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers about the products and brands that they sell.

Question

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Marketing communications refer to various promotional techniques that businesses employ to communicate with their target audience and influence their purchasing decisions. These techniques include advertising, personal selling, sales promotion, direct marketing, and digital marketing. The ultimate goal of marketing communications is to create a strong brand image and establish a loyal customer base by conveying the unique benefits and features of the product to the consumers.

Marketing Communications Are the Means by Which Firms Attempt to Inform